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Creative process


When naming, the quality of the process determines the quality of the outcome. For this reason, careful supervision of the process is an absolute requirement.

A carefully completed process not only produces a good name, but also a deeper insight into the relationship between the name and (the communication of) all formulated values.

Step by step and almost playfully, a solid support is created for making broadly supported choices.

The naming process is inspiring and surprising, it makes you think and last but not least it is just incredibly fun and connecting - naming is the first step towards building a brand.  

“There are harlequins all around you.

Put two things together - words, images - and you have

a triple harlequin. Forward! Play!

Think of the world!

Consider reality!'

From: Harlekinade, © heirs V. Nabokov

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