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On paper everything is correct. The merger of the companies is numerically complicated. Extensive reports show it all in crystal clear detail.


But the often fundamental differences between the merging companies and therefore the employees become painfully clear in the search for the new, common name.


During the naming process as we advocate it, the vision, intended brand values, positioning, etc. will be understood in the same way by the working group. A common 'taste' will emerge that will give a certain degree of self-evidence to assessing the name proposals and making the right choices.


Our phased working method delivers more than 'just' a strong, widely supported name.

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